MarTech

Capture customer loyalty by enabling the delivery of personalized and relevant customer experiences at scale in a crowded MarTech landscape.

Point Of View

Drive incremental revenue.

Consumers are demanding personalized experiences in exchange for their loyalty. When 80% of customers prefer a hybrid buying journey, it’s critical for companies to find the right MarTech consultant partner and use the right MarTech stack and strategy to organize and deliver value at each interaction.

Customer insights

At the intersection of marketing and technology, MarTech drives better customer insights by using data and technology to capture, analyze, and interpret customer interactions across channels and touch points. Putting this data together surfaces trends and preferences to better serve customers and create business value.

70%

of consumers say their loyalty is impacted by how well a brand understands their needs.

Customer engagement

What is the value of a truly engaged customer? It would enhance not only revenue, but also customer satisfaction and brand perception. When deployed correctly, MarTech can both automate personalized interaction and facilitate real-time engagement.

80%

of consumers are more likely to purchase from brands that provide tailored experiences.

Customer acquisition and retention

As marketers look for ways to gain and keep customers in the fast-moving digital world, MarTech offers a streamlined approach by finding high-potential leads and creating personalized outreach for acquisition and then developing specific offers and proactive support for retention. Together these drive growth and customer value.

71%

of customers get frustrated when they don’t have personalized experiences.

Marketing Analytics Platform Powered by OPMG: The Shared Path to Value for Chief Marketing Officers and Chief Data Officers

Marketing Analytics Platform Powered by OPMG: The Shared Path to Value for...

Companies have more data than ever, but most still struggle with the sheer size and variety of possible data inputs. We're sharing a four-part whitepaper to address these issues and help...

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How We Can Help

Experience the difference.

At Credera, one of our core values is tenacity. In the constantly growing MarTech space, we believe a team that overcomes the challenges of a new technology or novel problems with tenacity can find success. We call this the Credera Difference, and we invite you to hear directly from some of our clients about working with us. As a leading MarTech consultant, we offer end-to-end MarTech expertise focused on creating personalized experiences that deliver meaningful customer and business outcomes. We bridge the gap between marketing, sales, and technology to ensure there is shared understanding of value across the organization, creating harmonious and effective cross-collaboration needed for MarTech to reach its potential.

Read how a leading pharmaceutical drug maker transforms consumer marketing through MarTech.
Explore how a modernized website platform helped the American Cancer Society better serve its users.

Credera came in and helped me as a marketing executive to realize our brand vision of sharing thought leadership and best practices as a way of providing greater client value.

Jim Aubele

Former CMO, Ryan LLC

Offerings

Explore our offerings.

We create tailored and scalable MarTech solutions to drive real customer and organizational value. Our experience with a wide variety of industries and organizations helps our clients move fast and create growth. Explore our core offerings:

MarTech strategy

As customer expectations evolve, so does technology. Your strategy should be flexible enough to support future needs without costly rework.

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MarTech enablement

Deliver personalized customer experiences and drive growth with end-to-end marketing technology integration.

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MarTech optimization

Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.

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Partnerships

Discover our partnerships.

We work closely with these partnerships and have deep knowledge of these tools to deliver the best results for a client’s specific needs and goals.

Our Experts

We believe we’re better together.

At Credera, we believe that unique perspectives and backgrounds make us better, stronger, and faster. Meet our leaders in this space who are creating a better environment to work, grow, and deliver outstanding client experiences.