MarTech strategy & implementation

Transform complexity into competitive advantage through strategic marketing technology selection, architecture, and integration.

Point Of View

Getting the most out of your marketing technology investment

Thanks to AI, marketing technology is getting smarter, and your approach to using it needs to be smarter as well.

We go beyond helping you choose the right tools to helping you build integrated MarTech systems that make your workflows more straightforward, your marketers more effective, and your customers' experiences more meaningful. The result is marketing that works harder and feels more human.

Strategic roadmap

Clear, actionable plans align your MarTech investments with your business goals and growth strategies.

Seamless integration

Connected platforms eliminate data silos and create unified customer views across all touchpoints.

Performance-driven optimization

Continuous improvement cycles maximize ROI and adapt your tech stack as your business evolves.

Part 1: Accelerating growth with Credera’s Marketing Analytics Platform (MAP)

Part 1: Accelerating growth with Credera’s Marketing Analytics Platform...

Transform your marketing strategy with Credera’s Marketing Analytics Platform (MAP). Achieve real-time data integration and personalized customer experiences that boost engagement and sales.

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How We Can Help

We deliver MarTech solutions that move your business forward.

Our specialists execute end-to-end, from establishing your strategic roadmap, through platform implementation and integration, to ongoing optimization of the technology and data environment. Our technology-agnostic approach prioritizes business outcomes over vendor preferences, ensuring you get the right tools for your specific needs.

We balance complexity with practical business requirements, using proven methodologies that work in the real world. Our deep integration capabilities eliminate data silos and workflow inefficiencies, creating MarTech ecosystems that truly perform.

Credera came in and helped me as a marketing executive to realize our brand vision of sharing thought leadership and best practices as a way of providing greater client value.

Jim Aubele

Former CMO, Ryan LLC

Offerings

MarTech services for every business stage

From audits and strategy to implementation and optimization, we give you complete MarTech lifecycle support.

MarTech strategy

As customer expectations evolve, so does technology. Your strategy should be flexible enough to support future needs without costly rework.

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MarTech enablement

Deliver personalized customer experiences and drive growth with end-to-end marketing technology integration.

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MarTech optimization

Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.

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AdTech strategy & implementation

Optimize media and AdTech investments by bridging AdTech and MarTech to enhance addressability, boost ROAS, and navigate privacy laws while future-proofing growth.

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Agentic-powered marketing operating models

Transform your organization with agentic-powered, human-centered models that blend intelligence, adaptability, and creativity.

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Content supply chain transformation

Streamline content operations through integrated technology platforms and workflows that maintain quality at scale.

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Personalization at scale

Create seamless, AI-powered personalized experiences that drive engagement across all digital and physical touchpoints.

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CHOREO

Transform your operating model

Today’s markets are fast moving and competitive—so you need to act with speed and agility. Credera helps organizations realize value quickly by creating and implementing high-performing marketing operating models that are powered by and optimized through AI and built to scale.

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Partnerships

Strategic alliances with the technology that powers modern marketing

Our relationships with leading MarTech platform providers give you access to the tools that deliver.

Our Experts

Meet our MarTech experts.

Every initiative comes with challenges, but our experts will help you navigate them. This team knows how to solve tough problems and deliver results that matter to your business.