MarTech optimization

Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.

Point Of View

Streamline business success.​

Identifying and achieving common business and marketing goals requires a strong set of tools and a data-driven mindset across all levels of the organization—and MarTech optimization acts as the catalyst for this firm-wide transformation. Improve alignment, increase data accuracy, and foster communication through a robust understanding of the tools and opportunities within your MarTech ecosystem.​

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Leveraging a MarTech stack that effectively addresses your organization’s unique goals and challenges creates a seamless connection across IT, product, and marketing teams. This firm-wide collaboration creates a powerful domino effect—valuable data is centralized, key processes become automated, and employee and customer experiences improve dramatically. ​

Data and analytics​

MarTech optimization takes data management, decision-making, and insights to the next level, enabling organizations to deliver holistic, personalized customer experiences and improve internal cross-collaboration across departments. Through a thorough assessment of current-state data and technology, companies can define the best path forward and ensure teams are working on the most impactful, value-generating initiatives.​


increase in total sales when using data-activated marketing based on a person’s real-time needs. ​

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Teams empowered by a strong set of marketing technologies and tools experience streamlined workflows, smoother collaboration, and positive feedback loops, making it easier to reach customers and execute business goals. For customers, MarTech optimization fuels more personalized touchpoints between company and consumer, fostering long-term satisfaction and loyalty.​

How We Can Help

Experience the difference.

At Credera, one of our core values is excellence. We collaborate closely with our clients at each step of a partnership, creating  excellent solutions that address real-world issues and achieve long-term goals. We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.​

​We’re passionate about setting our clients up for lasting success and empowering them to confidently navigate complex MarTech landscapes long after a project ends. We truly take the time to get to know the organizations and people we work with as if they’re our own, leading to better outcomes and genuine relationships. ​

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What I noticed with meeting with these other groups was they really wanted to inflict what they wanted to do. In talking with Credera, it was a much more organic experience, where they were able to see the vision I had.

Lynn Cirillo​

Executive Vice President of Corporate Operations, Kidder Mathews​

Lynn Cirillo Headshot


Scale success across all levels of your organization.​

Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.

Conversion rate optimization​

Determine and implement winning digital channel strategies through careful data collection, testing, and analysis.​

Platform optimization​

Fine-tune your MarTech stack through a thorough assessment of existing technology, tools, and platforms and a strategic plan for refinement.​

Marketing reporting​

Track and act upon the right key performance indicators through custom dashboards designed for monitoring real-time feedback, checking overall business health, and optimizing media performance.​

SEO consulting​

Improve online presence by leveraging modern technology tools and strategies designed to enhance performance in search engine results pages.


Discover our partnerships.​

Our strategic partnerships help us implement cutting-edge marketing technology across a diverse range of industries and organizations, positioning brands for lasting success.​

AdobeSalesforcePegaAWSGoogle CloudMicrosoftAcquiaOptimizelySitecoreTealium
AdobeSalesforcePegaAWSGoogle CloudMicrosoftAcquiaOptimizelySitecoreTealium

Our Experts

Leaders across industry and expertise.

At Credera, our leaders bring their experience and backgrounds across industries while seeking to understand the nuance of each challenge. This creates real partnership and results on every engagement.

Kyle Wahlquist
Kyle Wahlquist



Jeff Larche
Jeff Larche

Director, Data Strategy, Products and Innovation


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