Pure Signal | What Enterprise AI Transformation Actually Requires

Credera is excited to announce the release of a new Pure Signal episode: "What Enterprise AI Transformation Actually Requires."

On this episode

Most organizations know they need to act on AI, but they're layering agents on top of broken processes and hoping for the best. On this episode of Pure Signal, hosts Ryan Medellin and Kevin Erickson sit down with Beth Anne Wilhelm, Chief Architect & Pre-Sales Lead at Credera, and Aaron Grotzinger, Partner & Energy Sector Lead at Credera, to talk through what it actually takes to orchestrate marketing transformation in an agentic world.

Beth Anne and Aaron share why a solid data foundation is non-negotiable before agents can deliver real value, how to govern a growing ecosystem of agents without costs spiraling out of control, and what a FinOps model for AI will need to look like. You will also hear a candid exchange on why the vision of "do more with less" is the wrong rallying cry and what companies that are actually winning say instead.

For marketing and technology leaders navigating the platform versus agent question, this episode offers clear, practitioner-level insights. Agents don't work until the process, the data, and the people are ready. The question is whether you are investing in all three.

Outline

• 00:00 Intro

• 00:58 Beth Anne and Aaron's backgrounds

• 03:54 Evolution of the marketing tech stack

• 06:25 Importance of a solid data foundation

• 09:06 How far behind companies really are

• 11:40 Platforms vs. agents

• 13:09 Pricing and cost of agentic AI

• 17:19 The AI orchestrator and coordinator approach

• 23:06 When not to use an agent

• 28:57 Agent registry and governance

• 34:45 Mistakes companies are making

• 36:15 Change management done right

• 42:22 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Beth Anne Wilhelm

• Aaron Grotzinger

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• AI
• Marketing Technology
• AI agentic workflows
• Agentic orchestration
• Agentic AI