Pure Signal | Implementing Agentic AI for Operational Success

Credera is excited to announce the release of a new Pure Signal episode: "Implementing Agentic AI for Operational Success."

On this episode

Every year, conferences like Adobe Summit flood marketers with new product announcements, but the harder question isn't what's coming; it's whether your organization is set up to use it. On this episode of Pure Signal, hosts Ryan Medellin and Kevin Erickson sit down with Todd Schwarz, Credera's Global Digital Platform Lead, to talk through what Adobe Summit revealed about where enterprise marketing is actually headed.

Todd shares his thinking on closing the gap between roadmap announcements and day-to-day execution, why organizing your people for omni-channel is harder than adopting the technology itself, and how agentics are reshaping what marketers can realistically take off their plates. You'll also hear his take on why AI won't displace marketing jobs and what it will free them up to do instead.

For CMOs and marketing technology leaders trying to move from conference inspiration to real business impact, this episode offers a grounded look at what it takes to execute. Curiosity and boldness aren't soft skills right now; they're operational requirements.

Outline

• 00:00 Intro

• 00:46 Today's topic: Agentics, operating models, and lessons from Adobe Summit

• 02:30 Maintaining momentum after a conference

• 04:00 Agentic AI and how it's reshaping org design

• 09:42 When vendor roadmaps meet client reality

• 12:38 How strategy and delivery leaders collaborate

• 21:41 Meeting customers in the moment with authentic personalization

• 27:06 Building a curiosity culture across global delivery teams

• 35:08 Bridging the gap between leadership vision and frontline teams

• 41:42 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Todd Schwarz

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
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• AI
• Conference
• Agentic AI
• Marketing Technology