Pure Signal | Why Your Go-To-Market Strategy Still Needs a Human Story Behind It

Credera is excited to announce the release of a new Pure Signal episode: "Why Your Go-To-Market Strategy Still Needs a Human Story Behind It."

On this episode

Building a go-to-market plan is more than having the right strategy; it’s about having the discipline to see it through. On this episode of Pure Signal, hosts Ryan Medellin, Kevin Erickson, and Jake Carter sit down with Nancy Newell, Head of Public Sector Industry Growth at Credera, to talk through what it actually takes to build something and make it stick.

Nancy walks through her five-pillar go-to-market framework, which she’s started implementing in her first months at Credera, and where she has seen companies fall short. You'll also hear a candid exchange on where government agencies sit in the technology adoption curve and whether that gap is really a technology problem or a workforce and trust problem.

For leaders navigating new market entry, a practice rebuild, or the pressure to modernize faster than their organization is ready for, this episode offers a practical perspective. Know your strengths, work the plan, and keep moving.

Outline

• 00:00 Intro

• 02:06 Nancy Newell’s path to Credera

• 05:10 Growing practices from the ground up 

• 06:06 Nancy's five-pillar go-to-market framework 

• 12:53 Common go-to-market mistakes

• 16:56 Human connection as the throughline 

• 19:42 Storytelling, AI tools, and keeping your own voice 

• 29:52 When and why companies need to revisit their go-to-market 

• 33:37 Government technology gaps, workforce costs, and agentic AI 

• 44:02 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Nancy Newell

• Learn more about Credera 

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