Pure Signal | Drive Tech Forward with an Operating-Model First Approach

Credera is excited to announce the release of a new Pure Signal episode: "Drive Tech Forward with an Operating-Model First Approach."

On this episode

The biggest barrier to transformation isn't the technology; it's the humans who have to live with it. On this episode of Pure Signal, hosts Ryan Medellin, Kevin Erickson, and Jake Carter sit down with Cale Maxwell, CEO of Credera Oceania, to talk through what leading change really looks like when change fatigue is already setting in.

Cale shares why operating model design should come before technology investment, how to build a measurement framework that keeps transformation funded, and what his ongoing master's in neuroscience has taught him about why change initiatives stall. You'll also hear a candid exchange on how the Oceania market approaches AI adoption differently from the US and UK, and whether that caution is a feature or a liability.

For leaders navigating AI adoption, organizational integration, or the pressure to move faster than your people are ready for, this episode offers a grounded, globally-informed perspective. Technology doesn't work until people make it work. The question is whether you're investing accordingly.

Outline

• 00:00 Intro

• 00:43 Cale Maxwell's path to Credera Oceania

• 04:39 Neuroscience and its relevance to transformation

• 06:18 The Oceania market

• 08:50 The case for an operating model first approach

• 12:07 The human side of change

• 14:08 Budgeting for change management

• 22:21 Data silos and the intelligence gap

• 24:21 Getting clear on measurement to unlock further investment

• 31:06 Leading through uncertainty

• 36:00 Neuroscience applied to day-to-day

• 37:33 Why traditional change frameworks still apply

• 41:32 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Cale Maxwell

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• AI
• Marketing Technology
• Business Transformation
• Transformational Change
• Organizational Change