The Challenge

Dependence on IT support, lack of marketing campaigns, and difficulty managing content create roadblocks.

Trupanion, a pet insurance provider based in Seattle, wanted to give pet owners personalized experiences to increase engagement and conversions.

Additional concerns:

• Difficulty managing content led to poor user engagement.

• Digital marketing campaigns were not leveraged.

• Users could not easily view content via mobile.

• Excessive dependence on IT support and labor created high overhead expenses.

The Solution

Overcoming poor user engagement with personalized experiences to increase conversions.

We helped Trupanion give site visitors a rich, personalized experience across devices and realize a robust solution that transformed their authoring and content management process. Both of these led to enhanced user experience and cost efficiencies.

We also helped them:

• Migrate to a sophisticated CMS platform, enabling marketers to publish dynamic, targeted and behavior-driven content swiftly

• Augment real-time editing, giving marketers the flexibility to publish engaging video content

• Achieve superior response rates with digital promotional campaigns

• Implement a mobile-optimized responsive UI framework

• Reuse global components to accelerate publishing and reduce overhead costs

Tools Implemented

• Sitecore

The Results

Creating a rich, personalized experience across devices and transforming authoring and content management processes increases conversions.

As a result of our partnership, Trupanion experienced the following results:

Increased conversions

• Personalized and targeted campaigns led to more conversions.

Enhanced user experience

• An immersive experience with vivid visuals spurred engagement across devices.

Cost savings

• Higher efficiency and reduced IT support and created savings opportunities.