Credera and Amazon Web Services Advertising & Marketing Program
Enhancing marketing value and performance with AWS solutions.
Collaborating with Amazon for client success.
As a MarTech consulting leader within Omnicom, Credera guides clients to enhance marketing value and performance. Credera’s modern marketing transformation services include transformation strategy, MarTech enablement and optimization, audience and customer segmentation, customer analytics, and digital customer engagement. Credera houses Omnicom’s Amazon Center of Excellence and blends OPMG digital services, AWS technology, and expertise with marketing technology and cloud adoption to help marketers, advertisers, and other clients create and scale meaningful customer experiences.
Amazon Web Services Advertising & Marketing Program Capabilities
AWS Advertising & Marketing Program Offerings
Through the AWS Solutions Library, AWS offers its customers an array of AWS and third-party solutions to accelerate marketing transformation. Credera’s Marketing Analytics Platform (MAP) on AWS accelerates customer insights and delivers real-time personalization at scale for the digital customer experience. MAP allows organizations to begin delivering the right content through the right channels at the right time to their customers. Leveraging MAP, Credera accelerates the integration, unification, and analysis of first and third-party customer data to generate and activate real-time insights. The process unlocks extraordinary results for marketers, including higher customer engagement, conversation, and lifetime value.
Marketing Stack Deployment Automation
Consistently deploy and manage marketing services in the cloud including infrastructure, networks, storage, data pipelines and machine learning services such as Amazon SageMaker. Drive automation and increased security through AWS CloudFormation scripts, managed through AWS CodePipeline.
Generating Customer Analytics
Leverage AWS technologies to help identify customer trends through established AWS services such as Amazon EMR for big data processing and Amazon Kinesis for interactive analytics. Present this data to a variety of consumers with Amazon Quicksight to create powerful dashboards and visualizations.
Real Time Decisions
Take advantage of AWS’ enterprise data movement services such AWS Glue and Amazon Kinesis to capture and process customer data in real-time. Couple these processing services with AWS’ predictive analytics and machine learning services to offer customers with bespoke, personalized offers and experiences.
Leverage cloud-native storage solutions such as Amazon S3 and AWS Lake Formation to securely store customer data. Take advantage of the existing integrations to other AWS services to identify customer trends and unlock critical insights. Enrich first-party customer data rapidly with third-party available via the AWS Data Exchange without the need to export data.
See how we solved these challenges for our clients.
Leading Pharmaceutical Drug Maker
Transforming consumer marketing through MarTech.
Credera and Omnicom Precision Marketing Group were engaged by a leading pharmaceutical drug maker to transform their new marketing organization.
Modern Data Architecture, AdTech & MarTech Enablement, Modern Marketing Transformation
Leading Quick-Service Restaurant
Improving software delivery speed and quality with AWS.
Leading quick-service restaurant improves speed and quality of software delivery across its global network.
Agile & DevOps Transformation, Cloud & Infrastructure Modernization, Application Modernization
Retail Energy Provider
Improving customer experience with an AWS native platform solution.
Credera partnered with a leading retail energy provider to build an elastic cloud native platform solution to support their growth and enable a consistent customer experience.
Customer & Marketing Strategy, Application Modernization, Technology Strategy, Agile & DevOps Transformation