Customer & Marketing Strategy
In a hyper-competitive, consumer-driven landscape, customer intelligence informs superior marketing strategies that win. Let’s create your lasting competitive advantage.
Point of View
Know thy customer.
Great organizations know that customer and marketing strategy is about a holistic approach. Combining the right people, processes, data, and technology together can be the difference between a good marketing strategy and one that truly becomes a powerful competitive advantage. As a part of the Omnicom family of brands, we have additional marketing and customer experience capabilities to create the teams of experts to drive client success. Our nimble, innovative, and data-first philosophy equips future-forward marketing organizations with solutions that create lasting customer awareness, demand and experience.
Capabilities
Create lasting customer awareness, demand, and experience.
Transform into a nimble, customer-centric marketing organization.
Customer & Marketing Strategy Assessment
Assess your strategy across people, process, data, and technology to benchmark, assess, and diagnose opportunities to leapfrog the competition.
Leadership Alignment
Build alignment around a unified vision for marketing and customer experience strategy and foster an organizational culture that inspires innovation, agility and a data-first mentality.
Customer Journey Map
Understand your current state customer journey and any points of friction. Design a seamless experience to augment your customer and marketing strategies and paths to customer acquisition and retention.
Marketing Strategy & Roadmap
Develop thoughtful customer and marketing strategies that clarify your value proposition, define impact drivers, and lay the foundation for transformation.
Customer Experience Transformation Playbook
Create an end-to-end playbook that details the strategy, operating model, and execution tactics to deliver marketing and customer experiences that create and sustain competitive advantage.
Case Studies
