COMPONENTS
What is included in Credera’s MarTech assessment?
Credera’s MarTech Assessment is our client-tested approach to empower companies achieve their customer-facing goals by establishing the necessary technology, data, and processes.
Define your customer-centric vision
Determine the marketing capabilities needed to enable your desired future-state customer-centric experiences.
Assess your technology and data
It’s critical to understand the solutions and capabilities currently in place before making additional investments.
Assess your current-state operations
Step outside the fray of day-to-day operations to identify the pain points and inefficiencies of your current state.
Build an enablement roadmap
Create a prioritized set of gap-closing initiatives sequenced over 12 to 24 months to achieve your desired future state.
