Pure Signal | From Efficiency to Growth: How Enterprise AI Strategy Is Shifting

Credera is excited to announce the release of a new Pure Signal episode: "From Efficiency to Growth: How Enterprise AI Strategy Is Shifting."

On this episode

The first half of 2026 promised speed with AI, and it delivered. But six months of racing to plug AI into everything has surfaced a harder question: what happens when the pilots don't work the way anyone hoped? On this episode of Pure Signal, hosts Kevin Erickson and Ryan Medellin sit down with Scott Hensley, Credera's Chief Revenue Officer for North America, for a midyear pulse check on where AI adoption actually stands and where it's headed into 2027.

Scott shares why the conversation has shifted from efficiency to growth, how so many AI pilots stalled by bolting new tools onto broken legacy processes, and why the fix is redesigning the work from the ground up.

For enterprise leaders feeling the uncertainty of a fast-changing year, this episode offers a grounded case for stepping back before pushing forward. The teams winning right now aren't automating their old ways of working. They're rethinking the work itself.

Outline

• 00:00 Intro

• 01:14 Meet Scott Hensley

• 04:34 From efficiency to growth

• 07:42 Power, cost, and the macro picture

• 12:09 Why AI pilots aren't working

• 21:52 Is AI the villain?

• 25:28 Making the customer experience seamless

• 27:12 Muscle memory and better questions

• 30:59 Why the customer-facing moment matters most

• 34:31 Three things to watch for the back half of 2026

• 41:07 People over features and slowing the roll

• 42:00 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Scott Hensley

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• AI
• AI Strategy
• Change Management