TechnologyOct 20, 2022

Credera Wins 2nd Place in Adobe WIN with PLATFORM Program

Credera Team

We’re honored to share that Credera was recently awarded 2nd place by Adobe in their WIN with PLATFORM Program for its joint submission with Smart Digital and RAPP. Eleven top tier consulting agencies competed in Adobe's competition, a technical challenge that spans across entire organizations and their stakeholders.

Adobe explains the purpose behind their WIN with PLATFORM competition, “in this accelerated digital economy, a solid Customer Experience Management (CXM) strategy is the key to success. Customers are not buying just a product or service anymore; they are expecting better experiences across a growing and diverse set of channels and customer journeys.”

“This is a significant accomplishment as we competed in the Top Tier category against Adobe’s largest and most advanced partners and I couldn’t be prouder to see our team’s expertise recognized by Adobe,” said Phil Lockhart, Credera’s Chief Digital Officer.

What is the Adobe WIN with PLATFORM Program?

Adobe Experience Platform as a purpose-built experience management platform helps CX leaders implement a modern system to deliver better customer experiences across the customer journey at scale. WIN with PLATFORM is all about building Packaged Solution Offerings for Customers using the Adobe Experience Platform and Applications. Adobe designed this competition to enable partners to use the Adobe Experience Platform to innovate and build solutions that help solve challenges clients see in different industries.

Building a Service for the Automotive Industry

As a part of the competition, the Credera team recognized a unique opportunity in the automotive industry and built a new service offering that is an accelerator to quickly deploy core analytics infrastructure, data sources, and AI behavioral models.

The service acknowledged and played to the evolution of the automotive industry’s landscape driven by ever-changing customer expectations, supply chain disruption, and innovative business models. Now more than ever connection is everything and automotive organizations must prioritize understanding customer expectations and delivering meaningful customer experiences to remain relevant.

This new service offering extends Credera and RAPP's Marketing Analytics Platform (MAP) using Smart Digital’s real-time behavioral models with a new integration with Adobe Experience Platform. The implementation also includes predictive and next-best-action models which can be released across the automotive customer journey.

About Credera

Credera ( is a global, boutique consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our over 4,000 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera's deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

Accelerating Growth

Credera’s teams are focused on creating solutions that drive innovation, growth, and truly work for our clients. We partner with clients from strategy through execution to creating extraordinary impact all along the way. If you would like to learn more about how Credera’s technology, strategy, and data and analytics leaders can partner with you, reach out to us at

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