Credera parent Omnicom named a notable provider in Forrester’s latest Innovation Consulting Services report

Leading global research firm Forrester released its most recent Innovation Consulting Services Landscape report and named Credera’s parent company Omnicom as a notable provider in the space. The Forrester report for the first quarter 2024 ranked Omnicom as one of 26 innovative providers globally.

Credera is the primary provider of innovation consulting services within Omnicom, with offerings that help organizations establish their innovation strategies, bring new products or services to market, and reinvent their business models. Credera’s Structured Innovation methodology, which blends design thinking with structured process throughout the innovation lifecycle, is an example of the thinking Credera brings to the space.

Forrester’s Landscape report highlighted Credera parent Omnicom for an industry focus in healthcare, consumer products, and transportation. Forrester also noted Omnicom’s work in three business scenarios: consumer experience innovation, business model innovation, and process innovation.

Key findings from the report released last week include the following:

• Innovation remains a top priority among companies surveyed by Forrester.

• Innovation consulting is an established market, as measured by Forrester’s market maturity assessment.

• As the market has matured, it has become increasingly important for buyers of innovation services to differentiate among providers based on the results delivered by those providers.

• Generative artificial intelligence (AI) will, not surprisingly, be a disruptive factor in the space.

About Forrester

For the past almost 40 years, Forrester has been a leading provider of market, business, and technology research. The firm produces a range of reports each year, including their well-known Forrester Wave evaluation series. Forrester research is typically based on a mix of independent analysis and survey of market participants.

About Credera

Credera is a global, boutique consulting firm that creates measurable results at the intersection of strategy, data, innovation, and technology. Credera works with leading companies across the globe from strategy through execution at offices in 16 countries. Credera’s deep business acumen and technical expertise, combined with a true dedication to building trusted relationships, unlocks remarkable performance for our clients. Our mission is to make an extraordinary impact on our clients, our people, and our communities. Visit us at www.credera.com.

About Omnicom Group

Omnicom Group (omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries.

• Culture Of Innovation
• Innovation Strategy
• Structured Innovation