News•Sep 07, 2023
Forrester ranks Credera parent Omnicom as "Notable Provider" in Digital Transformation Services Landscape report
In their third quarter 2023 Digital Transformation Services Landscape report, global research and advisory firm Forrester provides an overview of the 38 most significant providers of digital transformation services worldwide. Omnicom was named a “notable provider” among the 11 medium-sized providers, which includes the digital transformation service offerings provided by Omnicom’s consultancy Credera.
Within Omnicom’s digital agency and consultancy network, Omnicom Precision Marketing Group (OPMG), Credera leads customer strategy, experience design, modern marketing transformation, and digital and MarTech enablement from strategy through to execution. With delivery centers around the globe, Credera’s vast scale also supports personalized strategies and services to lead successful outcomes for large-scale, innovative clients.
“As Omnicom’s consulting firm offering digital transformation services, we are very excited to see Omnicom recognized for our work in this space,” said Justin Bell, global CEO and president of Credera. “With our global team and fellow Omnicom agencies, we continue to provide depth and breadth of expertise for clients wherever they find themselves on their transformation journeys.”
Forrester Landscape report methodology
The Forrester Landscape reports educate clients by “defining current-state market maturity, detailing the top market dynamics and use cases, and providing a list of vendors or providers that they might prioritize based on size, focus, and geography.”
Forrester first conducts preliminary research to identify the relevant providers in a service category, and to define the business scenarios and key capabilities that the providers must address.Forrester then distributes a questionnaire for the providers to report data related to their services. Upon reviewing all data received, Forrester determines the overall market maturity (emerging, established, or mature), market dynamics, and vendor-focused graphics for the full report.
Providers are categorized as “large” based on annual service revenue greater than $5 billion, “medium” with revenue between $1 billion and $5 billion, and “small” with revenue between $100 million and $1 billion. Within each size category, service providers are listed with their geographic focus, industry focus, and business type (e.g., consultancy, agency, or systems integrator). More information on the Forrester Landscape methodology can be found here.
The digital transformation services landscape
Forrester’s Digital Transformation Services Landscape report for the third quarter of 2023 shares the following market maturity analysis, current dynamics, notable service providers, and recommendations for how to work with them.
Market maturity: Forrester describes digital transformation as a “complex endeavor that requires enterprises to rethink their business models, change their organizational structures and practices, become more data-driven, and embrace a culture of continuous change.” [SB(1] Due to this complexity, digital transformation service providers are chosen to navigate the changes, use modern technology to unlock new sources of value, and accelerate improved business results. This service market is considered “established.”
Market dynamics: The digital transformation services market continues to expand “as the pace of change accelerates and the cost of inaction increases for enterprise clients.” Forrester reports that clients identified as important “a service provider’s ability to handle both strategy and execution of digital transformation,” which Credera addresses as our foundational value proposition. Looking ahead, Credera is at the forefront of guiding digital businesses on how to transform to respond to consumers increasingly empowered by generative AI (genAI).
Notable providers: Omnicom’s “type of provider” is listed as a consultancy, which includes Credera’s consulting services. These services and client work span the three regions of North America, Europe, the Middle East, and Africa, and Asia-Pacific with a digital transformation industry focus in the consumer products, financial services, and healthcare industries. Credera’s service solutions also address the most frequently listed business scenarios for this market: enterprise transformation, customer experience (CX) transformation, data and analytics transformation, and infrastructure and operational transformation.
How to work with digital transformation providers: The Landscape report suggests that to choose the right digital transformation provider, leaders should “pick providers that can meet you where you are,” “choose providers that are comfortable challenging your thinking,” and “prioritize providers that are outcome-driven, insight-led, and work in increments.”
Interested in partnering with a notable digital transformation provider?
Credera offers the experience, expertise, and geographic reach of a global organization, with the culture and client partnerships of a boutique firm. We maintain a people-first mentality and a work environment deeply rooted in our core values.
To learn more about us and our work, visit www.credera.com, and to see what our clients think of us, see The Credera Difference. You may also follow us on LinkedIn or contact us at www.credera.com/contact.
Credera is a global, boutique consulting firm that creates measurable results at the intersection of strategy, data, artificial intelligence, transformation, and technology. Credera and our network of affiliated companies work with the best companies in the world, from strategy through execution, to serve clients globally through our 18 offices across six countries. Credera’s deep business acumen and technical expertise, combined with a true dedication to building trusted relationships, unlocks remarkable performance for our clients. Our mission is to make an extraordinary impact on our clients, our people, and our communities. Visit us at www.credera.com.
About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group (OPMG) aligns Omnicom's global digital, data, and customer relationship management (CRM) capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product/service design, AdTech/MarTech strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, and digital experience design and development. At the core of these services is Omni, a marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second-, and third-party sources to deliver a single view of consumers and better intelligence and outcomes for our clients.
About Omnicom Group
Omnicom Group (omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries.