Credera parent agency OPMG named a leader in marketing creative and content services by independent research firm

Credera parent agency Omnicom Precision Marketing Group (OPMG) has been named a leader by global research and advisory firm Forrester in “The Forrester Wave™: Marketing Creative and Content Services, Q1 2025.”

Within Forrester’s 17-criterion evaluation, OPMG received the highest score possible in 7 criteria, including creative and content production, creative commerce, influencer marketing, talent strategy, and partner ecosystem.

As a leader in iOPs AI-powered workflow, thanks to its proprietary marketing transformation solution Choreo, Credera has helped OPMG become a creative powerhouse that enables its clients to scale effective, data-driven experiences across channels.

The combination of Credera’s marketing transformation expertise and partner ecosystem with OPMG’s end-to-end content technology and the acquisition of LeapPoint and its content supply chain capabilities has solidified OPMG’s position as a global leader in creative and content services.

The Forrester evaluation noted that OPMG’s “intelligence, brand safety, use of digital shelf data, and data-driven creative development fuel superior capabilities for performance creative, creative commerce, and influencer marketing services.”

The report continued, “OPMG has a superior talent strategy, with the largest employee learning investment, low attrition, and the highest employee satisfaction in the evaluation.”

Read the full Forrester Wave™: Marketing Creative and Content Services, Q1 2025 report here.

About Credera

Credera is a global, boutique consulting firm that creates measurable results at the intersection of strategy, data, innovation, and technology. Credera works with leading companies across the globe from strategy through execution at offices in 16 countries. Credera’s deep business acumen and technical expertise, combined with a true dedication to building trusted relationships, unlocks remarkable performance for our clients. Our mission is to make an extraordinary impact on our clients, our people, and our communities. Visit us at Credera.

About Omnicom

Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit Omnicom Group.