OPMG named a leader in The Forrester Wave™: Marketing Creative and Content Services, Q1 2025

As a leader in marketing transformation, Credera has helped Omnicom Precision Marketing Group (OPMG) become a creative powerhouse that enables its clients to scale effective, data-driven experiences across channels.

Our highlights of the report:

• Marketing creativity is fully embracing the age of algorithms: To address consumer’s emotional, functional, and transactional needs, brands need a creative process powered by intelligence and enabled by algorithms. Audience data, content, digital shelf, channel intelligence, universal taxonomy, and atomic-level creative assets are now foundational for developing and producing persuasive marketing campaigns.

• Why these are the 10 top creative services agencies: Forrester Wave identified the most significant creative services agencies in 2025, then researched, analyzed, and scored them using a 17-criterion evaluation.

• OPMG is a global leader in creative and content services: Within Forrester’s 17-criterion evaluation, OPMG received the highest score possible in 7 criteria, including creative and content production, creative commerce, influencer marketing, talent strategy, and partner ecosystem.

The Forrester evaluation noted that OPMG’s “intelligence, brand safety, use of digital shelf data, and data-driven creative development fuel superior capabilities for performance creative, creative commerce, and influencer marketing services.”

The report continued, “OPMG has a superior talent strategy, with the largest employee learning investment, low attrition, and the highest employee satisfaction in the evaluation.”