Applying the lessons of "The Goal" to Adobe’s content supply chain

Forty years ago, a groundbreaking business book taught the world how to turn struggling factories into profit machines.

Eliyahu Goldratt’s "The Goal" sold over 7 million copies in 32 languages, a testament to the enduring relevance of its ideas. While written for manufacturing, Goldratt’s concepts resonate strongly with modern challenges, including a formidable one for marketers: the content supply chain. 

Surprisingly, the parallels between a factory producing physical widgets and producing content are striking. Both depend on the efficient flow of resources, and both can greatly benefit from data-driven decision-making.

Just as the protagonist of "The Goal" overcame his factory’s bottlenecks, marketing teams can use tools like Adobe Workfront, Adobe Experience Manager Assets, and Adobe Firefly to streamline their workflows and achieve dramatic improvements.

Download our ebook to find out how.

• B2b
• B2c
• Marketing Technology
• Adobe
• Marketing Technology Strategy
• Marketing Technology Optimization
• Adobe Experience Manager
• Decision Making
• Content Factory
• Supply Chain
• Business
• Content supply chain