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Strategy

Aug 09, 2024

Content marketing revolution: Mastering the content supply chain for success

Jay Proulx
Brent Kuhar

Jay Proulx and Brent Kuhar

Content marketing revolution: Mastering the content supply chain for success

In an era when consumer attention is a scarce commodity, personalized content at scale is not just a strategy—it’s a necessity for brands seeking to maintain relevance and foster meaningful connections with their audiences.

Leveraging enterprise technologies and an optimized content supply chain, you can enhance every phase of content creation and distribution and deliver impactful brand experiences with efficiency and precision.

Download this ebook to explore the step-by-step process of optimizing your content supply chain:

  1. Ideation & brief

  2. The creative process

  3. Collaboration & reviews

  4. Digital experience production

  5. Omnichannel deployment

  6. Measurement & optimization

Download the ebook below.