AI-driven content supply chains: Revolutionizing content marketing

Brent Kuhar

AI-driven content supply chains: Revolutionizing content marketing

Consumers expect to be met wherever they are in their customer journey on whatever device they choose to use. That means a significant increase in markets, channels, and formats for delivering content and a massive demand for dynamic and optimized content.

For many businesses, it’s a challenge to keep up. According to a survey by content agency Minuttia, more than a third of content marketers are concerned about their workloads and their ability to manage deadlines.

Siloed, manual workflows contribute to that pressure, negatively impacting productivity and causing frustration among team members. Slow, sequential processes make it difficult to manage projects in parallel, hindering speed-to-market.

One study by Adobe found that managing manual activities in various systems across roles can take up to 70% of the time marketers spend on non-core work.

A primary reason for many of these issues is that production processes typically use various disconnected tools, which can lead to:

Unpredictable timelines
Opaque costs
Difficulty in finding / sharing assets
Cumbersome cross-department campaign management

If bottlenecks throughout the content process and an inability to accurately create timelines and track expenses weren’t enough, this fragmented setup also keeps marketers from optimizing the customer experience with enhancements like personalization, which is the future of everything.

Integration, synchronization, and collaboration

The answer is to streamline your business processes and simplify the creation and management of day-to-day assets and content.

The seamless planning, production, and delivery of your digital assets enables you to precisely reach consumers across all channels. And the automation of business workflows speeds up your time-to-market, improves overall digital performance, gives you insights through real-time updates, and reduces costs.

Establishing a single unified platform for all your workflows and processes empowers your creative and marketing teams to bring content from ideation through creation and publishing without interruption or reliance on IT.

Syncing your project management, creative, and marketing environments ensures greater consistency and saves you time and money. It streamlines such processes as asset management, inventory management, task tracking, document storage and delivery, and workflow automation by improving asset access and sharing and eliminating manual processes.

AI-driven personalization

This type of synchronization also enables you to easily layer in enhancements like AI-powered hyper-personalization. Data analysts working on segmentation and population analysis can share insights with digital marketers, who can leverage them, along with generative AI, to deliver highly personalized marketing on an unprecedented scale.

Once the content is deployed, the iterative process of generative AI, coupled with comprehensive analytics, can be used to evaluate and optimize campaigns and measure ROI. By adopting a cycle of creation, deployment, measurement, and optimization, you can consistently enhance your content strategies, using reliable data insights, to ensure that your investments in generative AI lead to better marketing results.

Ultimately, that leads to better experiences for your customers and increased conversions for you.

The bottom line

AI-driven content supply chains enable you to increase speed-to-market, boost your teams’ velocity, improve customer experience, and lower your total cost of ownership, with no reliance on IT. Schedule a call with our specialists to talk about putting this next-gen solution to work for you.