Research, develop, and prove an idea merits strategic investment.
What is a POC?
Conduct rapid prototyping partnered with user feedback to focus your idea into a market-facing opportunity.
![Idea prioritization](https://images.ctfassets.net/76f8cs5bg9si/3f4lWIYcGzoi4kg8jOB49H/2d622baa214a6e7002e40f9febade47b/1.png?w=208&h=208&q=90&fm=png)
Idea prioritization
Review the idea backlog to determine which concepts are potentially valuable to both the consumer and your business.
![Prototype development](https://images.ctfassets.net/76f8cs5bg9si/4BQu6lktRFIhm5Mvup6FBr/f6bd76830bdcce24eb0bf8b834024469/2.png?w=208&h=208&q=90&fm=png)
Prototype development
Quickly build a prototype to bring to selected markets for feedback that will drive future product features and enhancements.
![User feedback](https://images.ctfassets.net/76f8cs5bg9si/1yzbmLm697vRdEY995UPud/c8e99e337f3a7e41006793d3f62f58d8/3.png?w=208&h=208&q=90&fm=png)
User feedback
Understand what the end user thinks of the product and determine if there is market viability for the idea to continue investing resources.
![Go-to-market roadmap](https://images.ctfassets.net/76f8cs5bg9si/dk0808YK8yVyKB5Eo5DIQ/bda53c766561da7b66c2fe641bcebe09/4.png?w=208&h=208&q=90&fm=png)
Go-to-market roadmap
Build a launch strategy that includes key markets, targeted customers, and operational requirement to ensure both a successful product launch and long-term scalability.