AWS advertising & marketing technology
Creating extraordinary customer loyalty.
Capabilities
See how we’re helping our clients.
In today’s landscape, organizations must develop an intentional and comprehensive approach to advertising and marketing. To enable success, this must be paired with a sufficient set of underlying advertising and marketing technologies.
Data and audience management
Measure and attribute customer and marketing behavior to understand holistic marketing performance and incrementality. Optimize your marketing mix to achieve specific business outcomes.
Digital customer experience
Personalize and tailor your offerings to match the individual attributes of your customer. Leverage data to identify the best channel to target customers on a campaign-by-campaign basis.
Advertising intelligence
Redefine content as an asset instead of an expense and fulfill the four purposes of intelligent content: unification, adaptiveness, efficiency, and accuracy.
Privacy-enhanced data collaboration
Adapt marketing campaigns to comply with privacy regulations such as Europe’s General Data Protection Regulation (GDPR) and respond to Apple and Android restricting access to third-party data. New solutions such as clean rooms are required to help enrich first-party data with other partners.
How We Can Help
The power of partnership.
At Credera, one of our core values is excellence. Our collaborative approach is centered around a deep understanding of our clients’ unique industries and organizational nuances, allowing us to develop comprehensive strategic plans and address real-world issues. We call this focus the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.
Credera’s marketing and data experts take a case-driven approach to optimize MarTech and AdTech stacks for our clients. This allows our clients to drive incremental business performance and create extraordinary customer loyalty.
Credera has deep experience helping advertising and marketing executives accelerate digital transformation with emerging technology.
Jeff Townes
Partner of Cloud Solutions and Alliances, Credera
Our Experts
We’re available to talk—and here to help.
Your cloud journey begins with our team of experts. Uncover how their deep industry knowledge and innovative approaches can shape your organization's future.
Josh Nicholson
Managing Director
London
Related Capabilities
Additional services and offerings.
We realize your opportunities and initiatives can take on a variety of shapes and sizes. Check out some of Credera’s related services to see how we’re creating boutique, customized approaches tailored to our clients.
MarTech optimization
Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.
Data analytics
Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.
MarTech enablement
Deliver personalized customer experiences and drive growth with end-to-end marketing technology integration.
Platform engineering
Evolve the IT operating model with programmable infrastructure and modern governance.
Strategy
Jul 14, 2020
Credera’s MarTech Reference Architecture Part 1: An Overview of How It Works
Technology exists to optimize and automate complex or manual tasks, and the business of marketing is no doubt, complex. For...
Transformation
Mar 28, 2022
Technically Minded | Navigating Marketing Transformation: What is Modern Marketing...
In this episode, three leaders discuss strategies to lean into the evolving customer experience, what issues they see CMOs...
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