Credera welcomes Chandrima Roy as Partner to lead MarTech expansion & solutions

Credera, a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, and technology expertise to deliver accelerated growth across a broad range of industries, is pleased to announce that Chandrima Roy has joined the firm as a Partner. In this role, she’ll serve as a technology executive focusing on marketing technology solutions for Credera's emerging-focused service portfolio.

In her new role, Chandrima will help clients unlock the power of data, creativity, and technology to deliver connected, personalized customer experiences. Her addition to the team strengthens Credera's Marketing Technology practice and supports the firm's continued growth in helping organizations navigate complex digital transformations.

"I'm excited to begin this new chapter with Credera," Chandrima said. "Looking forward to helping clients unlock the power of data, creativity, and technology to deliver connected, personalized customer experiences. Grateful for the opportunity to collaborate with such an inspiring and innovative team."

Deep expertise in Adobe Experience Cloud and MarTech transformation

With over 25 years of global consulting experience, Chandrima brings specialized expertise in Adobe Experience Cloud and deep proficiency in platform integration, Agile enablement, and architecture leadership. She has a proven track record of modernizing legacy systems and building scalable marketing ecosystems for both B2B and B2C offerings.

Chandrima excels at connecting business vision with robust, enterprise-grade technical execution and aligning IT with business goals to deliver full solution ownership. Her cross-functional leadership approach and expertise in technical architecture have made her a trusted advisor for complex digital transformation initiatives.

A strategic addition to Credera's MarTech practice

Chandrima joins Credera from Accenture, where she served as a Managing Director in their Adobe Business Group. In that role, she focused on delivering Adobe solutions for the MarTech ecosystem as a Technical Architect Executive and was responsible for solutioning new opportunities for both new and existing clients. Her extensive background includes enterprise-scale digital marketing and content management solutions across healthcare, financial services, telecom, and public sector industries.

"I chose to join Credera because of its unique blend of strategic expertise, collaborative culture, and focus on delivering measurable impact for clients," Chandrima said. "Hearing stories about Credera's history and the leadership team’s personal journeys during the interview process made it clear that this is a place I want to be, to contribute to its success story.

“The opportunity to work with such an innovative team on transformative MarTech and digital experience initiatives aligns perfectly with my passion for creating connected, data-driven customer experiences."

Regarding her approach to leadership, Chandrima said, "I lead with purposeful execution, authentic connection, and structured inclusivity. Grounded in action and driven by values, I bring a blend of reliability, empathy, and discipline that fosters high-performing, people-centered environments."

Chandrima also reflected on one of the most important lessons from her career: "You can win any challenge if you put your mind to it. So always stay focused, pause when needed, reflect back on what didn't go well, and move forward with positivity."

Chandrima graduated with a Bachelor of Engineering from Jadavpur University and is a member of the International Society of Female Professionals. Outside of work, she actively participates in performing arts, including theater and dance shows, and enjoys cooking and gardening. She and her husband have two children: daughter Deetya, a freshman at the University of Georgia, and son Durja, a freshman in high school.

For more information about Credera and our leadership team, visit our leadership page.

About Credera

Credera, a global consulting firm, combines transformational consulting capabilities, deep industry knowledge, and AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide. Our one-of-a-kind approach means we provide our clients with tailored solutions unique to their organizations that can scale, thanks to our extensive footprint. As a values-led organization, our mission is to make an extraordinary impact on our clients, our people, and our community. We believe it is this approach that has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution.

• Martech
• Technology
• Marketing Technology
• Customer Experience
• Adobe Experience Cloud
• B2b
• B2c
• Digital Marketing