We help retailers get the right products, in the right place, at the right time.

Why it Matters

Integrate data and systems to connect operational decision-making.

Personalization is key to retailers’ operations, from informing customer attraction and customer retention messaging to artificial intelligence (AI)-informed, demand-driven stock management.  

Retail strategies rely on clean data that can be leveraged by marketing to inform personalized customer experiences. 

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Data strategy

Winners in the retail space unlock data insights that can increase customer sales and control costs. First they collate, tag, migrate, and integrate data sources; then build on solutions such as loyalty programs and stock management systems. 


average opt-in rate for retail shopping applications, indicating more people say no than yes when asked if retailers can personalize communications.

Automation and AI

Maintaining a competitive proposition is complex in retail, with the core need always focused on getting the right item to the right store at the right time. AI in retail is often integral to the entire supply chain and can help reduce costs and waste while fulfilling customer demand. Some examples include:  

  • Incorporating AI insights from weather forecasts to influence store supplies and meet forecasted demand. 

  • Data insights that show nuances in localized buyer behavior to reduce costs and waste. 

  • Using data on demographic factors to inform AI on buyer behaviors, increasing operational efficiencies.  


Loyalty programs steeped in digital activity (e.g., one free coffee per eight transactions) contribute to an engaging customer experience aimed at increasing customer attraction and retention. The resulting geographic and demographic data from such applications also informs the ordering profiles for individual stores. 

How We Can Help

Experience the difference.

At Credera, one of our core values is excellence. We never try to sell a client on a perfect plan or solution. Instead, we take time to understand the situation and propose a resolution. Some retailers have too much data while others don’t have enough, so the answers needed in each scenario are tailored to each challenge.  

We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us. Our experience across multiple industries means we can leverage insights on building customer relationships and influence buyer behavior in support of retailers’ goals. 

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The retail industry is focused on unlocking value from data to create better customer experiences and smooth supply chain challenges. Winners in the industry are focusing on customer data first in order to speak to their customer at the right time, in the right way, with the right message.

Niall Donnelly

Managing Consultant, Credera

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We’re available to talk—and here to help.

At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.​

Niall Donnelly

Managing Consultant


Nigel Hughes
Nigel Hughes

Managing Director


Russell Miller-Haynes
Russell Miller-Haynes

Managing Director


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