Adobe Real-Time CDP
Unify your customer data and create a holistic customer profile from both online and offline sources.
Capabilities
See how we’re helping our clients.
Your best chance to persuade consumers is when they’re most receptive to your message, which means it must be on their terms. A customer data platform (CDP) gives you the power to do that.
Unified customer profiles
Ingest or capture both business-to-consumer (B2C) and business-to-business (B2B) data, including purchases, web and app interactions, and account history.
Intelligent segmentation
Target your audience at a granular level for omnichannel next best actions and real-time insights.
Enhancements from external data
Round out your understanding of customers by reliably ingesting second- and third-party sources.
Artificial intelligence
Maximize return on investment with artificial intelligence (AI)-enhanced analytics, journey mapping, attribution modeling, and campaign forecasting.
Data governance and privacy
Take advantage of robust privacy controls to ensure compliance with regulations such as Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
How We Can Help
Full-service CDP partner.
We have CDP capabilities in all major platforms, are proficient in both platform integrations and data management, and bring certifications across the entire Adobe Experience Cloud ecosystem. That’s why we’re a trusted partner of choice for leading brands across continents.
To me, the Credera difference is the consistent delivery of quality in a manner that partners with my team. We absolutely wouldn’t be where we are without them.
Kim Hales
Senior Vice President of IT, NRG
Related Capabilities
Additional services and offerings.
We realize your opportunities and initiatives can take on a variety of shapes and sizes. Check out some of Credera’s related services to see how we’re creating boutique, customized approaches tailored to our clients.
Data strategy
Today’s organizations are sitting on a wealth of valuable data. Savvy business leaders can tap into it with a comprehensive, structured data strategy.
Data analytics
Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.
Data products
Data is growing at a rapid rate but is only valuable if captured and used correctly. It requires sustainable innovation to create consistent and accelerating data products.
AI everywhere
As artificial intelligence (AI) reshapes the organizational landscape, there is immense potential to unlock valuable insights, optimize processes, and create personalized experiences.
Technology
Sep 27, 2023
The Importance of CDPs in a Cookieless World
As browsers phase out third-party cookies, customer data platforms (CDPs) will be essential for gathering and analyzing...
Strategy
Jul 28, 2023
How to Failure-Proof Your CDP Initiative
Customer Data Platforms (CDPs) and their close cousin Data Management Platforms (DMPs) have been a trending topic in MarTech...
Data
Dec 21, 2023
Maturing into a CDP (data governance that aids CDP adoption)
These data governance pillars will save you time and money and maximize the return on investment for every use case your CDP...
Contact Us
Ready to achieve your vision? We're here to help.
We'd love to start a conversation. Fill out the form and we'll connect you with the right person.
Searching for a new career?
View job openings
