The AEP playbook: Leveraging Adobe’s CDP to drive profits

Here’s the shocking truth about Adobe’s customer data platform, Adobe Experience Platform (AEP): It’s nothing more than a business application. And a business app requires a careful plan for operation—a plan set by the marketers who will be using it.

This playbook will show you how to realize the extraordinary marketing gains AEP was built to deliver.

• B2b
• B2c
• D2C
• G2B
• G2C
• Decision Making
• Tech prospect
• Marketing Technology
• Marketing Technology Strategy
• Marketing Technology Optimization
• Adobe
• Adobe Experience Platform
• Adobe Real-Time CDP
• Marketing Technology Enablement