The Challenge

Siloed, campaign-based marketing and low customer conversion rates.

The phone provider partnered with Credera to create a customer platform that refined customer insights for more effective marketing outcomes. Before our partnership, our client experienced the following challenges:

• Campaign-based marketing silos that hindered the customer experience

• High implementation costs for building complex, targeted marketing campaigns

• A high customer volume and low conversion rates

• Unreliable platforms that negatively affected customer retention

• Time-intensive operations performed on outdated technologies

• Lack of personalized customer experiences and disjointed marketing channels

The Solution

A unified, modern customer management platform.

Leveraging Pega technology and deep MarTech expertise, we delivered a solution for our client that improved customer conversations and omnichannel capabilities to boost customer acquisition across our client’s sub-brands. We transformed siloed, campaign-based marketing to a targeted, one-to-one customer engagement platform.

Our teams provided a comprehensive roadmap for seamless platform migration, ultimately improving business agility, reducing time to market, and improving customer retention.

The Results

Reduced time-to-market, personalized customer experiences, and higher return on investment.

Our partnership improved our client’s marketing success by equipping them with a modernized platform for higher customer retention, improved touchpoints across their marketing channels, and better agility. As a result, our client saw the following business impacts:

• Seamless platform migration

• Improved agility and reduced time-to-market

• Higher customer conversion and retention rates

• Faster speed-to-market for launching marketing campaigns

• Better capabilities for launching high volumes of multiple marketing to different audiences

• 10% higher average revenue per user (ARPU)

• Personalized customer experience with intelligent audience segmentation

• AI-driven marketing capabilities

• 25% higher acceptance rates across customers