Unlocking Modern Marketing’s Potential with Integrated Operations and AI

As demand for faster results and AI disruptions reshape the landscape, marketing teams are facing increasing pressure. Without a new approach, organizations risk losing opportunities and not maximizing marketing ROI.

Enter Choreo—a transformative framework for modern marketing operations, powered by Adobe. Choreo helps teams design, build, and optimize by focusing on the five Ps: purpose, people, process, platforms, and performance. Learn how to iteratively bring these components to life using AI to refine and enhance operations through real-world success stories from major brands.

Key takeaways:

• Understand the components of a high-performing marketing model

• See how to apply Adobe technology and AI tools to streamline and improve operations

• Gain insights to future-proof your marketing operations, stay ahead of changes, and drive better business outcomes

• Adobe Summit 2025
• Adobe Summit
• Adobe
• Marketing operations
• Marketing operations management
• AI Strategy
• AI