Pure Signal | How to Get Real Value From Conferences in 2026

Credera is excited to announce the release of a new Pure Signal episode: "How to Get Real Value From Conferences in 2026."

On this episode

Conference season is back. But, for enterprise leaders, the real challenge isn't finding events to attend; it's knowing whether the investment is actually worth it. On this episode of Pure Signal, hosts Kevin Erickson, Jake Carter, and Ryan Medellin break down how to build a smarter conference strategy in 2026, from choosing the right events to turning attendance into measurable outcomes.

The discussion opens with mapping the full conference landscape. From there, they dive into how the enterprise conference strategy has shifted over time and why traditional ROI thinking no longer holds. You'll also hear the team wrestle with some of the harder questions in conference investment: when does a curated client dinner outperform a floor pass, and how do you justify the spend when sales attribution is nearly impossible to pin down?

For C-suite leaders and senior executives deciding where to focus their conference investment this quarter, this episode offers a practical, experience-grounded framework on how to define your why before you book, set clear expectations for every attendee, and stop measuring success by presence alone.

Outline

• 00:00 Intro

• 02:22 Today's topic: Creating a 2026 conference strategy 

• 03:52 Breaking down the conference landscape

• 07:58 How enterprise conference strategy has changed over time

• 13:23 Finding the real value of conference investment

• 18:07 When a curated dinner beats a floor pass

• 21:30 Matching the conference format to your client

• 29:53 Carrying conference momentum back into everyday work

• 32:48 Finding your why as a conference strategy framework

• 36:06 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Learn more about Credera 

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