Pure Signal | Redefining Commerce Strategy with AI in 2026

Credera is excited to announce the release of a new Pure Signal episode: "Redefining Commerce Strategy with AI in 2026."

On this episode

In today’s world, commerce has evolved from just a channel to the connective layer between CX, retail media, data strategy, and business growth. On this episode of Pure Signal, the team is joined by Credera Partner and Global Commerce Lead Olin Moran to explore how modern commerce is now being redefined by robust orchestration, AI, and the rapid expansion of retail media networks. 

Hosts Kevin Erickson, Jake Carter, and Ryan Medellin kick off the conversation by diving into The Forrester Wave™: Commerce Services report, which positioned parent company Omnicom as the highest ranked provider in the space. Olin connects this report back to why it matters for business leaders with the discussion centering around the power of unified data, aligned KPIs, and cross-channel coordination. You’ll also hear practical insights into retail media as a monetization engine, the growing importance of clean rooms and CDPs, and how brands can regain ownership of the customer relationship in an agentic-first world. 

For CMOs and commerce leaders navigating shifting search behavior, AI-driven discovery, and blurred lines between physical and digital retail, the message is clear: success in 2026 won’t come from optimizing individual channels but from orchestrating them around clean data, customer intent, and measurable business outcomes.

Outline

• 00:00 Intro

• 00:55 Welcoming Olin Moran to the show

• 04:20 The Forrester Wave™: Commerce Services, Q1 2026

• 07:00 Creating unified experiences across channels

• 11:00 Building back customer loyalty

• 16:50 The goals commerce organizations need to hit

• 19:10 Defining retail media

• 21:55 Leveraging technology to unify experience

• 25:35 Ensuring success for the future

• 33:10 Humans still crave real experience

• 36:05 Aha moments from Olin's career

• 42:00 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Olin Moran

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• AI
• Commerce