How to measure the success of site search

Digital marketing expenditures in the U.S. are expected to grow considerably over the next few years. In that environment, it’s important to focus on the places that give you lots of bang for the buck and show a return on that investment.

Your website’s internal search is one of those places, and this ebook, How to Measure the Success of Site Search, will show you how to:

• Identify the right metrics for measurement

• Score those metrics based on anticipated value

• Convert the data into estimates

• Apply best practices for quantifying success

• Site Search
• Digital Experience
• Customer Experience