A retail site’s internal search is the most common way for consumers to find products—but it’s an oft-neglected feature for many businesses. While poor online search experiences cost companies approximately $300 billion each year, 64% of U.S. retail website managers have no clear plan to improve their sites’ search functionality.
In this ebook, we’ll show you how to develop that plan and how you can achieve higher conversion rates by giving the customers who use search—and are 2 to 3 times more likely to make a purchase—a clear, seamless path to the products or services they’re looking for.