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Ebook

Jun 13, 2025

During market uncertainty, brands need strategic velocity

Helene Trontz

Helene Trontz

During market uncertainty, brands need strategic velocity

The brands thriving in today’s volatile market have discovered something counterintuitive: Uncertainty isn’t their enemy—it’s their competitive advantage.

The companies outperforming under pressure aren’t just absorbing impact; they’re anticipating it. They’re using signal intelligence to detect shifts, protect margins, and accelerate past competitors still trapped in reactive cycles.

This ebook introduces Credera’s four-part resilience framework—Detect, Respond, Automate, Anticipate—to transition leaders from reactive to proactive.

Download the ebook below.