Cancer Research UK chooses Credera to deliver their migration to Salesforce

Cara Bills

Cancer Research UK chooses Credera to deliver their migration to Salesforce

Cancer Research UK (CRUK), the world’s leading independent cancer charity, chose Credera to manage their transition from their former customer relationship management (CRM) system to Salesforce.

Inspired by the groundbreaking work CRUK is doing to beat cancer, Credera is thrilled at the opportunity to make their fundraising efforts even more effective through the market leading out-of-the-box functionality of Salesforce Nonprofit Cloud (NPC).

Why Credera was chosen

With over 1,700 Salesforce projects completed and more than 700 certifications, we were able to provide the necessary expertise to ensure a seamless migration.
Our proven track record in delivering Salesforce projects in the nonprofit sector, including work with Samaritans, Landmark Trust, and Barnardos.
Our commitment to delivering in a shorter timeframe thanks to our extensive experience with migrations such as this.
We were able to offer a user-focused approach to speed up adoption and rollout.
Our transparency and honesty regarding the challenges of the project and the processes that would need to be tailored to meet a shorter delivery deadline.
Our culture of strong corporate social responsibility (CSR), with many of our team members committed to dedicating their CSR days at work to the success of this project.

By choosing Credera for its digital transformation, CRUK expects to achieve:

Streamlined donor management and advanced fundraising tools, enabling more effective campaigns.
A unified data view for all interactions and engagements, making data actionable and allowing for personalized communication to enhance donor relationships.
Scalability and flexibility—as new features for NPC are released, CRUK will be poised to seamlessly integrate additional functionality.

Our team of experts will work closely with CRUK to understand their unique requirements, provide comprehensive training, and offer ongoing support. We are confident this migration to Salesforce Nonprofit Cloud will empower CRUK to achieve even greater impact and continue their vital work with enhanced capabilities and efficiency.