Build the best MarTech stack for data-driven marketing

Two of the top needs for CMOs are marketing agility and meaningful customer relationships. Both of these require trustworthy customer data. 

In this ebook, we discuss how to plan and build a marketing technology (MarTech) stack to deliver these and other capabilities. 

By the end, you’ll have a better understanding of:

• How to start planning your MarTech stack

• The key requirements and dependencies of a MarTech stack roadmap

• Which capabilities to turn on at which point in the journey

• Martech
• Data-driven Marketing
• CRM
• Marketing Automation
• SEO
• Content Management System
• Content Marketing