AI should adapt to marketing, not the other way around

In a previous article, “Why AI pilots hit a wall,” we explored why useful AI outputs so often fail to become useful work. This ebook considers the importance of designing AI around how marketers work, because simply adding a generic AI tool won’t yield the desired result.

Instead of asking marketers to relearn their work around a new tool, it’s better to first understand how their work happens. But too often, teams are presented with a false choice: Fit the work into a standard tool or commission a custom build with a long list of things to invent.

You don’t have to invent this from scratch.

Download this ebook to learn more about our approach to designing an AI system around how your marketing team works.

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