Healthcare & life sciences industry

Credera drives healthcare engagement, life sciences consumer, and healthcare provider (HCP) outcomes to deliver at scale.

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OUR CAPABILITIES

End-to-end healthcare and life sciences transformation.

The healthcare and life sciences industry has an obligation to deliver patient outcomes amid complex legal and regulatory constraints. We improve the ability of healthcare and life sciences organizations to better engage patients and HCPs by executing strategy and program leadership, as well as by embedding modern technologies that leverage data, artificial intelligence (AI), and MarTech.

Harness potential to capture and leverage data

Healthcare and life sciences organizations have the potential to capture vast quantities of data. By operationalizing healthcare data and analytics, leading providers can improve the delivery of care ensuring legal, privacy, regulatory, and global considerations are met.

$250 billion

estimated healthcare spending that could be reallocated from conventional healthcare models to virtual, or virtually enabled, care.

Drive engagement with marketing technology

Enabling advanced MarTech in healthcare and life sciences is key to driving enhanced patient and HCP connection and impact.

Leverage data and AI in healthcare to drive innovation, efficiency, and insights.
Build modern data platforms to increase content effectiveness.
Utilize cloud technology to support organizational scale, growth, and security.

Future proof operations with digital transformation

Leading healthcare providers are seeking to create customer applications and solutions that help reimagine customer experiences. This starts with digital transformation, from vision through to execution, ensuring adaptions are made to suit specific organizational nuances and regulations.

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Our Approach

Leading large-scale healthcare programs from strategy to implementation.

As technology and healthcare evolve, so do patient needs. We define and build strategies to effectively improve the patient experience based on identified needs; be it harnessing AI to build a chatbot that helps doctors reduce administration time for diagnosis or delivering nationwide programs set by central government.

Transforming consumer marketing through MarTech.

Leading Pharmaceutical Drug Maker

Transforming consumer marketing through MarTech.

Data analytics, Ecommerce optimization, MarTech enablement, MarTech strategy

Industries

The areas we impact in healthcare & life sciences.

Pharmaceuticals

We combine proven digital transformation strategies and generative artificial intelligence (genAI) with deep pharmaceutical industry experience to help organizations excel in the new normal.

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Healthcare providers

Credera helps dynamic healthcare providers deliver high-quality and patient-centered care.

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U.S. healthcare payer and health insurance

Credera partners with payer and insurance organizations to prioritize member-centric care.

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How We Can Help

Experience the difference.

At Credera, one of our core values is “people first.” As we embark on digital transformation to improve healthcare services, we treat each person we encounter with respect and care. We deeply value diversity and believe individual differences bring strength.

We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us. Our team has helped organizations of all sizes across the breadth of the healthcare industry with initiatives spanning strategy, transformation, data, AI, and technology. We also have dedicated geo-focused leaders who understand niche regional needs, allowing us to retain a boutique feel when engaged on a project.

Explore how a leading healthcare company and Credera partnered to improve patient offerings by strategically prioritizing initiatives across the organization.
Read how Credera partnered with the National Health Service to lead the largest network migration of its kind and save £75 million per year.

Credera helped a leading pharmaceutical firm with products in 120 countries and 60 unique brands to transform their marketing approach. We worked with their CMO to effectively market personally and at scale. We helped create a consumer hub spanning brands to improve operational efficiencies. Our MarTech assessment and multi-year roadmap resulted in an 30% increase in ROI for direct-to-HCP marketing and 46% increase in media operational efficiency. Our partnership soon generated millions per quarter in efficiencies, such as retargeting spend.

Niyati Srivastava

Managing Director, EMEA Pharma Sector lead, Credera

Offerings

Explore our offerings in the healthcare and life sciences sector.

We work closely with our healthcare customers to understand their unique challenges to improve patient care. This might look like improving patient experience through AI or improving collaboration and integration of data across platforms and organizations.

MarTech strategy

As customer expectations evolve, so does technology. Your strategy should be flexible enough to support future needs without costly rework.

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MarTech optimization

Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.

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Data analytics

Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.

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Innovation strategy

We help organizations take a structured approach to innovation that enables them to create and capture value.

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Business transformation

Achieving strategic goals and transformational change by aligning people, processes, and technology is critical for execution and is key to unlocking extraordinary value.

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