The Challenge

Rapid implementation of a global MRM platform

Omnicom faced the challenge of launching an MRM platform within three months to capture and manage all of the automaker’s marketing activities globally. The platform needed to standardize and automate complex processes, provide transparency and control, and integrate with existing tools. Omnicom required a solution that could be rapidly deployed and adopted across multiple markets and agencies.

The Solution

Designing and launching 'Horizon'

Credera managed a cross-agency and supplier team to design, build, launch, and run the 'Horizon' platform. Built on Screendragon, with integrations including adZU, Teams, and PowerBI, Horizon was designed around operational principles and desired ways of working. Credera's approach included designing workflows and features tailored to the client's needs, ensuring a seamless integration and user experience. The comprehensive training and onboarding process enabled rapid adoption across 42 markets and 20 agencies.

The Results

Successful deployment and enhanced efficiency

As a result of the partnership, the following results were seen:

• Horizon went live within three months.

• 500 users were trained and onboarded across 42 markets and 20 Omnicom agencies.

• More than 500 projects were completed in the first month, and more than 800 in the second, centralizing 81% of the work.

• More than 50 enhancements were rolled out monthly post-launch.

• 152 unique users logged into the platform daily.

Impact:

• Scale: 500 Users onboarded, across 42 markets and 20 agencies.

• Uptake: 152 unique users logging into the platform every day.

• Volume: 1,351 projects completed in the first two months, centralizing 81% of the work.