The Challenge

Technology alone wasn’t enough.

The agency had the modern infrastructure they needed; however, they lacked a connected engagement platform to bring data together, enable teams to collaborate effectively, and guide prospects through cohesive experiences. Without this unification, their technology investments remained isolated and ineffective.

The Solution

From fragmented to connected.

Our strategy went beyond a typical platform upgrade. From the outset, we aligned technology, teams, and user experience within a compliance-first architecture on federally authorized cloud infrastructure. By embedding security and regulatory requirements into the foundation, rather than retrofitting them later, we eliminated the traditional tension between speed and compliance.

Concurrently, we transformed their Adobe Experience Manager (AEM) environment to accelerate content creation. Expanded template libraries and simplified workflows enabled teams to go from concept to publication in days rather than weeks, establishing a rhythm of continuous iteration and optimization.

We prioritized experience design throughout, beginning with genuine user needs. This informed the reconstruction of scattered touchpoints into unified, mission-driven journeys, with each touchpoint carefully designed to reduce friction, clarify next steps, and establish credibility.

The Results

Measurable impact across metrics.

The unified engagement platform delivered measurable results across every critical recruitment metric, including qualified prospects, engaged prospects, prospect conversion, contact-to-conversion speed, call center conversion rate, cost-per-contract, and marketing-attributed contracts.

Behind these metrics was a fundamental shift in user experience; candidates found straightforward pathways to apply, while those already qualified accelerated through the hiring process with reduced friction.

The outcome was dramatic:

• 93% leaner content architecture with the same mission impact.

• Increase from 25% to 90% publishing capability for authors, enabling daily content delivery.

• One in four searches now hitting top three positions, significantly broadening discoverability.

• Artificial intelligence (AI) discoverability increased 376%, creating massive expansion of organic reach.

• Achieved federal clearance two years ahead of typical timelines with zero production failures.