Adobe Customer Journey Analytics (CJA)
We'll help you use the power of CJA to unify your customer data into actionable business intelligence.
Capabilities
See how we’re helping our clients.
Turn fragmented customer data into insights that drive real results.
Omnichannel insights
No more planning with only partial customer knowledge. CJA unifies all online and offline customer data.
Data-driven decisions
CJA goes beyond reporting and offers actionable insights, as well as measurement of the decisions you’ve already made.
Audience segmentation
Segment your prospects and customers based on the latest behavioral, spending, and account data.
Real-time awareness
With CJA you can truly know and act upon your customers’ interests and needs in real time.
Empowering your customer data platform (CDP)
As part of Adobe Experience Platform (AEP), CJA integrates with other capabilities, such as governance, AI, and activation.
Visual journey mapping
Track customer groups with custom dashboards and journey maps so you can meet them where they are in the buying process.
How We Can Help
Expertise that transforms customer data into conversions
Our analytics specialists brings years of experience across all major platforms, but more important, they know how to turn your data into results.
We help your teams make sense of all that customer information and use it to create personalized experiences that actually drive conversions across every channel.
Credera came in and helped me as a marketing executive to realize our brand vision of sharing thought leadership and best practices as a way of providing greater client value.
Jim Aubele
Former CMO, Ryan LLC
Related Capabilities
Additional services and offerings
Different challenges require different solutions. Our specialized services transform Adobe's enterprise capabilities into custom strategies that address your unique marketing goals and operational realities.
Data strategy
Today’s organizations are sitting on a wealth of valuable data. Savvy business leaders can tap into it with a comprehensive, structured data strategy.
Data analytics
Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.
MarTech strategy
As customer expectations evolve, so does technology. Your strategy should be flexible enough to support future needs without costly rework.
MarTech optimization
Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.
Strategy
Sep 13, 2023
4 Reasons You Need a Customer Activation Strategy ASAP
A customer activation strategy gives you the data you need to understand your customers and keep them engaged through the...
Technology
May 22, 2025
The new era of B2B marketing with Adobe
See how Adobe's powerful platforms deliver data-driven solutions and personalized experiences for B2B marketing. Transform...
Data
Dec 21, 2023
Maturing into a CDP (data governance that aids CDP adoption)
These data governance pillars will save you time and money and maximize the return on investment for every use case your CDP...
Contact Us
Ready to achieve your vision? We're here to help.
We'd love to start a conversation. Fill out the form and we'll connect you with the right person.
Searching for a new career?
View job openings
