Leading pharmaceutical company reduces campaign pipeline to minutes with agentic marketing.

The Challenge

A slow pipeline made it hard for the company to keep pace with the market.

Each campaign took a minimum of 12 weeks to get to market, and net-new products took longer, with medical, legal, and regulatory (MLR) review alone approaching 12 weeks in some cases. A timeline like that limits how quickly a brand can respond to what’s happening with its audience.   

Briefs waited days on agency intake, and creative cost up to $100,000 per asset with markups on every variation, which put a ceiling on how much testing and tailoring the budget could support.   

Five to six rounds of human MLR review kept teams working on drafts well before anything was ready to present, and insights arrived through a dashboard, an analyst, a deck and a meeting, so decisions often came after the moment to act had passed.

The Solution

One shared context layer compresses the full cycle.

Our specialists built an agentic marketing platform in 8 weeks and composed 4 pipelines through a single shell, so every stage draws on the same context. Marketers describe what they need in natural language, and the platform turns it into a structured, branded PPTX, DOCX, or PDF built on the client's own brief templates.  

A brand-aware pipeline then generates banners, flashcards, video, and storyboards, with variants for healthcare providers (HCPs), direct-to-consumer (DTC), channels, and geos handled through configuration.  

Claim-compliance guardrails review content before a lawyer opens the file, and more than 20 composable agents manage real performance data. 

The Results

Working software on real brands, with human review still in the loop.

The four pipelines are live, running on two pharmaceutical brands, targeting the following results:  

• Briefs that take minutes, with natural-language intake to a structured, branded PPTX, DOCX, or PDF 

• Creative assets that are generated, not commissioned, saving up to $100K per creative 

• Drafts with claim-compliant guardrails applied that are pre-cleared, potentially reducing iteration by up to 80% 

• Real performance data compiled by more than 20 agents, so insights and actions are on one surface