Optimizely partner
Credera is ANZ’s leading Optimizely partner, a three-time APAC Partner of the Year, Platinum partner and MVP. We bring deep expertise and have delivered 200+ Optimizely sites across sectors including finance, public, health and retail.
Point Of View
AI-powered digital experiences that engage, sell, and convert
Optimizely is a comprehensive digital experience platform (DXP) that helps organisations build, test, and optimise customer experiences at scale. It combines content management, ecommerce, experimentation, and artificial intelligence (AI)-powered personalisation—enabling businesses to deliver the right message to the right customer at the right time, whatever the channel.
Market leaders and continual innovators
Optimizely was named a leader in both the Forrester Wave for Digital Experience Platforms (2025) and Gartner Magic Quadrant for Personalization Engines (2026).
Accelerate time-to-market
Deploy experiments and personalised experiences without slowing development teams; flexible SDKs and APIs support modern architectures and microservices.
Reduce experimentation risk
Trust your decisions with statistically rigorous testing across all digital channels—web, mobile, back end, and edge—ensuring consistent experiences that actually move the needle.
How We Can Help
The ultimate Optimizely partner in Oceania
Credera is the leading expert in Australia and New Zealand on the Optimizely stack, with the awards, case studies, and results to back it up. We use Optimizely to craft memorable experiences that connect with customers and empower employees.
Optimizely capabilities
Let us help you craft a cut-through digital experience with Optimizely
Our experienced team of designers, strategists, analysts, and developers will help you develop a digital experience that delivers. Personalised, relevant, and informative, our team creates seamless, AI-assisted experiences that drive engagement and conversion across all channels and touchpoints.
Market-leading experimentation capability
Optimizely does it all—from web experimentation for marketing teams to feature experimentation for development teams—enabling safer, faster innovation across the entire organisation.
AI-native architecture
The platform delivers hyper-personalisation powered by real-time AI that learns from customer behaviour, enabling one-to-one experiences at enterprise scale with minimal manual intervention.
Built-in statistical rigour
The advanced stats engine minimises false positives, ensuring decisions are based on real insights, not noise. Unified reporting shows what drives purchases, predictive analytics, and AI-generated content recommendations.
Headless deployment
Take advantage of Optimizely’s decoupled architecture enabling flexible, omnichannel content and commerce delivery across web, mobile, apps, and emerging channels.
Advanced personalisation engine
Segment customers by behaviour, location, and attributes. Deliver hyper-relevant one-to-one experiences that increase engagement and reduce friction.
Manage the end-to-end content supply chain
AI-powered product description generation, image creation, and campaign workflows mean accelerated time-to-market with improved brand consistency and compliance.
Our Experts
We’re available to talk—and here to help.
At Credera, we believe that unique perspectives and backgrounds make us better, stronger, and faster. Meet our leaders in this space who are creating a better environment to work, grow, and deliver outstanding client experiences.
Kevin Miller
Practice Lead, Digital Platforms
Contact Us
Let's talk!
We're ready to help turn your biggest challenges into your biggest advantages.
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