UTS
Building a future-focused digital presence for UTS
Credera and UTS partnered to deliver a unified digital platform that consolidated 30,000 pages, increased audience engagement by 24%, and generated a 151% increase in geo traffic and results.
At a Glance
The University of Technology Sydney (UTS) needed to reimagine its digital presence to better serve students, staff, and partners. Legacy systems and fragmented structures limited agility, discoverability, and engagement across 30,000 pages of content, restricting the university's ability to scale and deliver connected, user-centred digital experiences. UTS engaged Credera to design and implement a unified digital platform built on composable architecture. This transformation consolidated content, simplified navigation, and introduced flexible content templates, resulting in a 24% increase in audience engagement across digital channels and a 151% increase in geo traffic and results.
The Challenge
Transforming a fragmented digital ecosystem into a cohesive platform
UTS faced significant obstacles with outdated infrastructure and dispersed web properties spanning 30,000 pages. These limitations hindered operational flexibility, reduced content discoverability, and constrained meaningful interactions with key audiences. The decentralised approach prevented the institution from scaling effectively and delivering seamless, audience-focused online journeys. UTS sought a contemporary, adaptable solution that would elevate the experience for students, staff, and partners while simultaneously developing in-house expertise to maintain ongoing evolution and champion digital transformation initiatives.
The Solution
Delivering a unified platform through composable architecture and capability building
Credera established a cohesive web environment leveraging modular design principles, combining strategic planning, user experience innovation, technical blueprinting, cloud-based components, and organisational transformation methodologies. The implementation streamlined navigation across all web properties and introduced versatile publishing frameworks. Parallel to the technical overhaul, Credera prioritised knowledge transfer—equipping internal teams through comprehensive training programmes, establishing governance structures, and embedding industry-leading methodologies. This holistic strategy positioned UTS to evolve autonomously whilst preserving a unified online presence that serves diverse stakeholder needs effectively.
The Results
Creating a future-ready digital ecosystem that drives engagement and growth
UTS now maintains a harmonised online ecosystem that enhances stakeholder journeys, accelerates content deployment, and cultivates enduring internal proficiency for sustainable growth.
The initiative delivered measurable outcomes:
151% surge in geographical reach and performance metrics: Substantial expansion in international visibility and quantifiable achievements.
Established innovation hub for sustained advancement: Built dedicated internal competency to propel continuous digital evolution.
24% growth in audience across online touchpoints: Markedly improved interactions with students, faculty, and collaborative partners.
Rationalised information architecture: Consolidated extensive web estate into an intuitive, audience-centric framework.
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