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Podcast

Oct 28, 2026

Pure Signal | Where to Start When AI Won’t Scale

Credera Team

Credera Team

Pure Signal | Where to Start When AI Won’t Scale
Where to Start When AI Won’t Scale
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Credera is excited to announce the release of a new Pure Signal episode: "Where to Start When AI Won't Scale."

On this episode

Plenty of AI proofs of concept work. Far fewer ever reach scale. On this episode of Pure Signal, hosts Kevin Erickson, Jake Carter, and Ryan Medellin sit down with Mackenzie Knapp, Managing Director, AI Products and Agentic Systems at Credera, to talk about what’s really holding AI back.

They cover why AI needs the right foundation to scale, how to map the way your company actually runs, and how leaders can stay close to the work as AI changes it. You’ll also hear why Mackenzie believes fixing the system matters more than replacing the people in it.

For leaders wondering where to start, the first step is simple: write down how your company works today, and the bottlenecks will show you what to fix first.

Outline

  • 00:00 Intro

  • 02:52 Why strong AI pilots stall before scale

  • 04:10 Defining the AI operating system

  • 07:53 Mapping how your company really works

  • 14:29 Getting the C-suite hands-on with AI

  • 24:28 Fixing systems, not people

  • 32:02 Purpose over output

  • 41:00 Where to start first

  • 43:33 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Product Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

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