Hertz Corporation

Streamlined app simplifies mobile reservations, increases customer satisfaction.

Streamlined app simplifies mobile reservations, increases customer satisfaction

At a Glance

Hertz Corporation felt they needed to improve their user experience to increase the quality of their services but lacked the essential resources to work with the proper digital toolset and needed to migrate to a new platform. Together, we assessed their site and planned the best solution. We helped Hertz eliminate the complex structure of the systems and sub-optimal code, ultimately enhancing the user journey, accelerating content migration, and creating omnichannel user interactions.

The Challenge

Lack of needed resources and structure means Hertz was unable to meet customer's expectations.

Hertz, an American car-rental company, needed help with their user experience, as well as the design and development of responsive templates and the development of a mobile app.

Additional concerns:

  • Increasing expectations in service quality and feedback for add-on services by customers 

  • Lack of essential resources to work with the digital toolset

  • Need to migrate content to a better platform 

  • Complex structure with numerous systems, a sub-optimal codebase, legacy data and several backend layers 

The Solution

Enhanced, omnichannel user journeys and a unified system with AEM.

After a thorough audit of the services that Hertz provides its customers, we identified prime touch points and drivers for user conversions:

  • Enhanced user journey to improve user experience

  • Responsive, engaging site design

  • Mobile app for Hertz RentACar

  • Improved omnichannel customer experience

  • Integrated multiple systems by unifying with AEM

  • Accelerator-supported content migration

  • Adobe Experience Manager

  • TeamSite

  • .NET

The Results

Streamlined app enables better mobile reservations and increased customer satisfaction.

Improved user experience

Intuitive UI increased users’ ability to find relevant locations, bookings and special offers.

Higher customer satisfaction

Implementing missing functionality made the rental process faster and easier and improved the CSAT rating.

Reduced time-to-market

Custom AEM workflows provided administrative flexibility, accelerating website updates.

Easier systems maintenance

Seamless integration between multiple content systems smoothed out the publishing process.

Anthony D’Angiolillo

Credera’s ability to quickly ramp up and their dependable AEM resource pool were key contributing factors for the success of this engagement. I’m happy to recommend them for AEM implementations.


Anthony D’AngiolilloDirector, Web Architecture

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