Collision repair service
Site migration simplifies content management, cuts costs.
Partnership streamlines authoring processes, improves performance, and creates a better all-around user experience.
At a Glance
A premium collision repair company found that their legacy website was underperforming, and their authoring process depended on an external agency to make even the smallest updates.
We created a Drupal-based solution to provide a better content authoring system and easier navigation for improved accessibility and a better user experience. The client realized more efficiency in their processes, a larger audience reach, and cost savings from addressing their cumbersome processes.
The Challenge
A lack of streamlined authoring and limited buildout.
One of the largest providers of premium collision repair services in the U.S. had a legacy website that was challenged by limitations, including a cumbersome content authoring experience.
The content team faced several issues:
Dependency on an external authoring agency, even for minor content updates
Unavailability of content version history
Subpar homepage performance and accessibility issues
Unclear menu navigation
Fragmented user journeys due to dependencies on third-party integrations
The Solution
Redesigning the experience on a modern Drupal platform.
We recommended a transition to Drupal, as the client would greatly benefit from its content management system and lower cost of ownership. The outcome was an enhanced site with experiential features, including:
Seamless user journeys created around location identification, payments, customer support, and digital marketing, with plug-ins to third-party integrations
New homepage design optimized for performance
Improved experience across all devices, with ADA compliance
Redesigned navigation in an uncluttered, intuitive layout
An admin console to manage web forms and email templates and enable content versioning
The Results
Better content authoring and cost-efficient performance.
As a result of the Drupal migration and our partnership, the client has realized the following:
Effortless content authoring: Inline edits and smoother third-party integrations led to a faster authoring process.
Improved performance: An optimized page design reduced page-load time.
Larger audience reach: Improved accessibility for mobile and tablets increased audience reachability.
Cost savings: Implementation of Drupal 9 made maintenance easier and lowered operational costs.
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