Leading luxury automaker
Premier luxury automaker launches analytics platform for leads analysis
Credera designed and developed a custom analytics platform, empowering business owners with data-informed decision-making capabilities.
At a Glance
A premier luxury automaker sought to enhance their sales and marketing teams' ability to track customer conversions and make data-driven decisions. They engaged Credera to design and develop a bespoke analytics platform featuring a robust data architecture, reporting design, and dynamic dashboards. Through collaborative efforts, Credera improved dashboard user engagement, data literacy, and KPI visibility, significantly reducing the time to insight from monthly to daily. This initiative aligned key stakeholders on reporting requirements and enhanced operational efficiency across the organization.
The Challenge
Enhancing customer conversion tracking and decision-making.
The automaker aimed to improve their sales and marketing teams' ability to determine customer conversion from interest to sold vehicle. They needed a robust data analytics and reporting architecture capable of managing diverse source systems, accommodating various business rules, and enforcing rigorous data quality checks. Additionally, they sought to establish stylistic standards for dashboards to optimize clarity and impactful data representation, and to develop accurate, reliable dashboards customized to meet the nuanced reporting needs of stakeholders across the organization.
The Solution
Developing a custom analytics platform.
Credera hosted requirement gathering sessions with over 30 stakeholders to assess business needs and coordinate metric definitions. A bespoke analytics platform was built, incorporating first- and third-party data with custom monitoring and alerting. Credera's Experience Design and Data & Analytics teams collaborated to create a brand-centric dashboard design guide. Our teams designed interactive lead management dashboards with over 15 pages, backed by extensive data validation and user acceptance testing. This comprehensive solution provided the automaker with a scalable and reliable analytics platform.
The Results
Achieving data-driven decision-making and operational efficiency.
The automaker now benefits from clear visibility on digital leads that trigger offline sales in dealerships. The intuitive and visually appealing dashboards improved user engagement, data literacy, and KPI visibility. The time to insight was reduced from monthly to daily through automation, aligning key stakeholders across departments on specific reporting requirements and metric definitions. This initiative significantly enhanced operational efficiency and improved the accuracy of reporting systems via a scalable data architecture and monitoring.
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