The Challenge

Enhancing data ownership and analytics capabilities.

A leading luxury automaker needed to improve their data and analytics capabilities to more accurately calculate customer lifetime value, propensity to buy, and other key business metrics. These insights were crucial for making informed, data-driven decisions along the customer journey. The client engaged Credera to plan and execute a migration to a new Google Cloud Platform environment. This migration was essential for providing the client with more ownership over their data warehouse and access to the necessary tools to achieve their analytics goals.

The Solution

Comprehensive migration and futureproofing.

Credera developed a comprehensive architecture diagram of the client’s data warehouse, which facilitated a deeper understanding of the solution. The team assessed the current state systems to refine the data warehouse migration plan and outlined a vision for the future state of data and analytics for the client. To maintain the projected timeline, Credera engaged a third-party Google Cloud partner to assist with the migration. This collaborative approach ensured a smooth transition to the new GCP environment owned by the client.

The Results

Successful migration and operational improvements.

As a result of this initiative, the client experienced the following:

Completed successful data warehouse migration to a Google Cloud Platform instance owned by the client.

Implemented operational improvements to optimize and support the client’s enterprise objectives.

Built a support structure to facilitate future upgrades, including a shift to the Google Analytics 4 platform.