Platform migration and automated workflows drive traffic, speed time-to-market

SEO-first approach spurs 90% increase in website traffic

At a Glance

Paychex, Inc., a recognized leader in the payroll, human resource, and benefits outsourcing industry, wanted to migrate to a different platform to attain an uncomplicated authoring workflow, strengthen SEO performance, and enable collaboration among different groups. We migrated them to TeamSite to meet these goals, plus enable automated workflows and reduce time to publish by 500%, in addition to providing consistent experiences across devices.

The Challenge

Complicated authoring workflow and lack of collaboration leads to delays.

Paychex, Inc. is a recognized leader in the payroll, human resource and benefits outsourcing industry. The company wanted to conduct a platform migration to address the following pain points:

  • Complicated authoring workflow leading to delayed content approval and publication

  • Multiple components needed in one place for a one-stop-shop experience for authors

  • Low organic visibility of website content thanks to poor SEO performance

  • Low levels of collaboration among different groups responsible for creating content

  • Users unable to easily view the content via mobile

The Solution

Migrating to TeamSite enabled automated workflows, accelerating time to publish.

We migrated the website to TeamSite with automated workflows and accomplished the following:

  • Accelerated the time to publish content from weeks to minutes 

  • Seamless authoring experience with instant publishing and higher ease of content management

  • Standardized process to continuously monitor and improve SEO performance 

  • Custom notifications to authors along workflow actions to encourage collaboration and on-time decisions 

  • Mobile responsive website and assets delivered months ahead of schedule 

Tools Implemented
  • TeamSite

The Results

SEO-first approach spurs 90% increase in website traffic.

As a result of our partnership, Paychex experienced the following results:

    • A shift in SEO tactics drove the lift within a 2-year timeframe.

    • Publishing time was reduced by 500%, from few weeks to a few minutes.

    • CMS components can be reused to get microsites up and running faster.

    • Responsive, enhanced and consistent experiences across devices boosted user engagement.

Scott Hollenbeck

The Credera team was highly knowledgeable and referenced many best practices along our implementation path. Ultimately, they delivered upon their promises and, in many cases, exceeded our expectations.


Scott HollenbeckWeb Marketing Manager

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