EXPERT INSIGHTS ON AI
Explore insights on how marketing leaders can harness the power of AI.
Dive into expert learnings, resources, and articles to discover how to ready your marketing department for success within the complex world of AI.
Achieving marketing goals through AI
Downloadable article: Break down the powerful use cases of AI, provide real-world examples, and share key tactics that marketing leaders can use to level up their organizations.Read More
Reshaping organizations in the age of AI
Podcast: Explore the profound influence of AI on the very structure and design of modern organizations and hear practical insights for companies reorienting in the face of AI.Read More
AI vs. the law: The legality of AI
Insight: Unlock answers to the convoluted questions surrounding the legality of AI, like whether AI content can be copyrighted, who would have ownership of the copyright, and if models are allowed to train on copyrighted sources.Read More
Serving customers with machine learning
Case Study: See how deep learning models and augmented reality technologies transformed the way a leading athletic retailer delivered customer experiences.Read More
Implementing marketing automation
Insight: Delve into the five tiers of marketing automation and learn why cultivating an automation mindset will become increasingly necessary for modern marketing departments.Read More
CMO survey: The sprint for marketing innovation
Report: Read research from over 200 leading CMOs to uncover the reasons why agility isn’t more widespread in marketing organizations and five strategies leaders can leverage to create more innovative teams.Read More