AdTech strategy & implementation
Optimize media and AdTech investments by bridging AdTech and MarTech to enhance addressability, boost ROAS, and navigate privacy laws while future-proofing growth.
Point Of View
Connected AdTech solutions that drive precision and growth
Fragmented identity signals, evolving privacy expectations, and complicated ecosystems erode both trust and ROI.
We help leading brands and publishers navigate the complex AdTech ecosystem to plan and build flexible, scalable solutions that deliver exceptional experiences and transform media investments into long-term advantage.
AdTech performance & efficiency
Modern AdTech capabilities—including operating models and organizational structures—reduce inefficiencies, unify data, and drive measurable performance, turning fragmented investments into connected growth engines.
Privacy & identity assurance
Privacy-first architectures and clean-room solutions safeguard identity, unlock the full power of first-party data, and enable transparent collaboration without compromising compliance or security.
Confident measurement & monetization
Our proprietary frameworks, advanced analytics, and dashboarding solutions enhance transparency, identify monetization opportunities, and give stakeholders the confidence to scale smarter.
Credera’s MarTech Reference Architecture part 6: AdTech trends, players, &...
In Part 6 of our MarTech reference architecture series, we are breaking down advertising technology (AdTech), a key capability needed to broaden your marketing reach and increase your...
How We Can Help
AdTech solutions that perform today and adapt for tomorrow
Credera bridges strategy and execution to modernize AdTech ecosystems. We evaluate technology gaps, redesign workflows, and apply AI-driven solutions to elevate advertising performance and position brands for the next wave of marketing innovation. Our pragmatic, transformation-focused approach delivers measurable impact and future-ready operations.
As part of Omnicom, we unite deep AdTech expertise with world-class creative, media, and data capabilities. We orchestrate seamlessly across agencies and partners to deliver quick wins, scalable frameworks, and trusted measurement that fuel long-term growth and confident decision-making.
At Credera, we help brands cut through AdTech complexity and build capabilities that actually work—connected, scalable, and outcome-driven. We recently partnered with a global media organization to assess their AdTech stack, align the operating model, and define a clear roadmap forward. They’d tried to do this before with other partners, so it was meaningful to see the work land and to now be helping them execute it. Our combination of paid media expertise, consulting rigor, and deep technical capabilities make Credera uniquely suited to lead in this space.
Rio Longacre
Partner
Partnerships
Powering smarter advertising through strategic AdTech partnerships
We bring you the platforms, insights, and integration expertise to enrich and activate data, optimize spend, and accelerate growth.
Our Experts
Meet our AdTech specialists.
Every initiative comes with challenges, but our experts will help you navigate them. This team knows how to solve tough problems and deliver results that matter to your business.
Rio Longacre
Partner
Denver
Alyssa Furth
Senior Manager
New York
AI
Jun 11, 2025
Don’t bet the future on shiny AI—build your rails first
The key to AI success lies in your data foundation. Don’t be dazzled by the latest model demo or AI headline. Invest in your...
Ebook
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MAP: Accelerating growth with real-time insights and decisioning
See how Credera's Marketing Analytics Platform (MAP) accelerates marketing growth through connected data and real-time insights.
GET THE EbookStrategy
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5 ways leading brands are protecting margin during market volatility
Navigate market volatility with confidence. Here are five ways leading brands are protecting margins while keeping customer...
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